![]() Wilson saw the catalog from the UC exhibit and Roller’s lettering. Among their clients was a rock promoter named Bill Graham, staging dance-concerts at Fillmore Auditorium. Wes Wilson was designing promotional material at Contact Printing in San Francisco. Alfred Roller’s Secession Poster was part of that exhibit. ![]() In November 1965 there was an exhibit of Jugendstil and Expressionist art at the University of California. In keeping with our regular naming conventions, we were going to call it Roller Gezeichnete (hand-drawn), but the wonderful play on both words and the shape of the three S’s in secession was too compelling. It is this second style at the bottom that is the basis for the font Roller Poster. At the bottom of the poster are the details in a different lettering style. The word “secession” is in one type style and takes up two-thirds of the elongated poster. Because of its dome, it is called “the golden cabbage.” The poster itself is unique. Designed by Joseph Maria Olbrich in 1897, the buiilding has been restored and stands today as one finest of the many fine examples of Art Nouveau architecture in Vienna (see vienna_secession_bldg.jpg). The location is not mentioned because everyone in Vienna knew it would be held at the exhibit hall in the Secession Building at Friedrichstraþe 12, a few blocks south of the Opernring, near the Naschmarkt. The exhibit was to take place in Vienna during January & February 1903. In 1902, Roller created a poster to advertise the 16th exhibit of Austrian Artists and Sculptures Association, representing the Vienna Secession movement. By understanding what makes a great font for signage, you’ll be sure to create the ideal design.Roller Poster is named after Alfred Roller. ![]() When it comes to determining which font to use, it’s important to take into consideration your current branding and the readability of the font. ![]() You can see the gentle sloping of the Y is very appealing and would look great on any sign. The width of each character (stretch) is particularly narrow compared to other fonts such as Helvetica or Futura and so some view it as being rather squashed.Īnd finally, Myriad is a great sans-serif font that is simplistic and made with great design. It’s simplistic and bold and easily able to convey its message. A lighter version of Bodoni, there is just a hint of serif on this font which gives it that little bit of added flair.įranklin Gothic is a great font that has a lot of power. Especially when it comes to choosing which fonts suits your purpose as Clarendon has a lot more weight to it than other fonts. If you’re looking for something bold and chunky then Clarendon is ideal. It’s become increasingly popular with large displays which creates a divide between people whilst many will choose to use the font, others do hate it. The problem with using script fonts in signage is that some can be very hard to read, however, Monotype Corsiva is the perfect script font that is clear and legible.Ī very geometrically shaped typeface, Futura is often used when small text is required as it is clear and easy to read. This list wouldn’t be complete without a script font. The serif style of this typeface is also popular and provides a very professional looking image. The contrast between thick and thin strokes in Bodoni makes it a perfect font for signage and conveys a certain message. These types of fonts are very popular for their easy to read typeface, particularly when it comes to body text and books and so would make a perfect choice for the smaller print on your signage. Garamond is actually a group of fonts that date back to a 16th century Parisian engraver named Claude Garamond. For a bold statement, it’s an excellent choice. Best known for its use in movie posters, this font is often associated with religion, marriage, law and history. Despite its overuse, Helvetica is still a great staple font to fall back on if all else fails but be sure to determine whether it really conveys your message. Unfortunately, its popularity often means that this font is heavily overused. Helvetica is a great sans-serif font that is simple and easy to read. In this article, we’re going to look at which fonts you should consider when it comes to designing your new sign. Whether you’ve decided to hire a graphic designer or you’re going to do it in-house, determining certain characteristics of your sign beforehand can help your signage to remain on brand and ensure its effectiveness.
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